Using the Adwords Keyword Tool

The Google Adwords Keyword Tool is a valuable free tool for keyword research. You can generate keyword ideas with descriptive words or phrases with the options of including synonyms and filtering the results. You can also search by web content, i.e. enter a website to find keywords related to the content.

Screenshot of viewing keyword research with keyword competition, search volume, and sample keyword lists.

The tool returns results for Google local and global search volumes for the most recent month Google has the data for. It shows the competition saturation for each suggested keyword that can help you focus on niche keywords that aren’t heavily used. You can select your keyword list and download the information for further reference in text format, .csv for Excel, and .csv.

This is one of the best tools around for initial keyword generation and research data providing a quick and very thorough view of potentially valuable keywords.