When it comes to PPC advertising, many marketers forget to include Bing Ads into the conversation. It may be because Google AdWords has the far greater audience size and that warrants more attention by advertisers. Instead, advertisers should take a closer look at what Bing Ads has to offer, because there is a high potential [...]

In the digital marketing sphere, winning a high search engine rank placement on major keywords is foundation to a site’s success. Effective digital marketing strategies revolve around this goal. This makes knowing the ins-and-outs of the most popular search engines essential to formulating effective strategies. When we think of search engines, chances are Google Search [...]

The race to the top of Google’s search listings was once a straight road. The page that ranked highest for a given search query took the 1st position, followed by the page ranked 2nd, 3rd and so on. However, Google has gradually added more forks in the road with featured snippets – snippet blocks that [...]

In our previous blog, we discussed how to differentiate your advertisement from your indirect competitors. These are competitors whose ads are bidding in the same space as yours, but their offering is irrelevant to your desired target audience. This can happen when the keywords you’re bidding on are broad and capture a wide breadth of [...]