Optimizing your digital ads to show in relevant search queries should be the main goal of every PPC strategy. One of the most direct ways to optimize your digital ads is through geotargeting specific locations that have proven strong results. Where other PPC strategies work to evaluate campaigns for potential leads, geotargeting takes your optimization [...]

At a certain stage of a company’s life, executives will start to explore the idea of rebranding. Whether it’s due to a fundamental change in the company’s business, wanting to start on a clean slate, or differentiating your company from emerging competition, the question that tends to come up is: how will this affect our [...]

Search engine optimization (SEO) professionals are always looking for the best tools to make smart decisions. Especially when the landscape of SEO is constantly changing as businesses try new markets and search algorithms grow more sophisticated. Recent data by Moz show that Google changes its algorithm around 500—600 times a year.[1] Although many of these [...]

If you’ve Google search a trending topic or news headline on your phone, chances are you’ve scrolled through a carousel of articles at the top of your search. This is Google’s latest project called AMP or Accelerated Mobile Pages (AMP) that promises to load news articles in remarkable time. According to Pinterest’s Product Engineer, Jon [...]

Facebook was one of the first social networks to surpass 1 billion daily-active accounts, making it one of the largest user bases in digital marketing.[1] The network’s advertising platform also sports many audience key building and engagement features with an impressive level of depth. With a thorough understanding of how these key features work and [...]