An effective strategy brings all the puzzle pieces together and helps the rest of the organization visualize the results you want to achieve. This is especially true in digital marketing where projects live and die on the flexibility of the team and the efficient use of channels. To help you achieve the digital marketing results [...]

The name of the game is visibility and, whether you’re a small business or a massive enterprise, everyone is competing for the same top spot on search networks. The higher in the search results your webpages show, the more likely they are to receive clicks and traffic. There is a multitude of strategies in how [...]

In the digital age, customers are more likely to travel through multiple sources of information before concluding their purchase. From a product demo video on YouTube to review forums to asking their friends, consumers are more informed than ever before. This phenomenon has also led to the rise of user-generated content or any form of [...]

A professional search engine optimization (SEO) specialist takes the time to learn about the latest best practices and algorithmic developments. The challenge is in vastness of SEO coupled with the quick rate of changes year-over-year. It can be difficult to know where to look. To start your research on the straight and narrow, here are [...]

In recent years, news about mobile traffic’s growth has been making waves with major search algorithmic changes like mobilegeddon and hummingbird. These changes largely reflect new online behaviors where mobile is overtaking desktop as the preferred device for time spent online. According to comScore’s latest report mobile represents 65% of all digital media time, with [...]

There’s no greater feeling than another site linking to your content. These backlinks are the stitching that string together the vastness of webpages online. To the Search Engine Optimization (SEO) expert, they’re the bread and butter that will boost your site’s visibility and increase conversion. Other sites linking to your page is a testament to [...]

Landing the top search placement on your site’s keywords will greatly boost your brand visibility and lead generation. The challenge is in knowing how to leverage your site’s assets for search engines. This is where hiring a professional SEO specialist can bring your site leaps and bounds ahead of its current position. They offer an [...]

The success of pay-per-click (PPC) advertising rests on the back of well applied data. Modern PPC has come a long way user surveys to nail the specifics in user demographics. Information on a user’s age, sex, and points of interest can be used for more precise targeting and a potentially lower cost-per acquisition. Advertising networks [...]

Technology is constantly making strides towards automation and digital advertising is no exception. Answering the call is a streamlined system of buying placement advert space called, “programmatic buying”. While the system is relatively new, its definition and capabilities have been lost to a mess of jargon and buzzwords. Leading to the question – what does [...]

The end of the year is near! For search engine optimization (SEO) this means reviewing site performance and search trends to finalize strategies. In recent years, search engines like Google have made algorithmic and technology changes that place greater weight on site speed and content depth. These trends are expected to intensify into 2017 as [...]