The winter holidays are here! For many industries, this means crunch time as marketing budgets fuel massive digital advertising campaigns to take advantage of surging search traffic. In fact, one study by Group 8A found that digital advertisement impressions can jump as much as 50%.[1] With sales opportunities hitting their yearly highs, businesses should focus [...]

When digital marketers talk about technical SEO, the conversation tends to go silent as they course through a checklist of jargon and key terms. Technical SEO is part of the bigger digital marketing picture that isn’t discussed enough and is often left out of SEO strategies. It has a direct impact to your site’s organic [...]

Optimizing your digital ads to show in relevant search queries should be the main goal of every PPC strategy. One of the most direct ways to optimize your digital ads is through geotargeting specific locations that have proven strong results. Where other PPC strategies work to evaluate campaigns for potential leads, geotargeting takes your optimization [...]

At a certain stage of a company’s life, executives will start to explore the idea of rebranding. Whether it’s due to a fundamental change in the company’s business, wanting to start on a clean slate, or differentiating your company from emerging competition, the question that tends to come up is: how will this affect our [...]

Search engine optimization (SEO) professionals are always looking for the best tools to make smart decisions. Especially when the landscape of SEO is constantly changing as businesses try new markets and search algorithms grow more sophisticated. Recent data by Moz show that Google changes its algorithm around 500—600 times a year.[1] Although many of these [...]

If you’ve Google search a trending topic or news headline on your phone, chances are you’ve scrolled through a carousel of articles at the top of your search. This is Google’s latest project called AMP or Accelerated Mobile Pages (AMP) that promises to load news articles in remarkable time. According to Pinterest’s Product Engineer, Jon [...]

Facebook was one of the first social networks to surpass 1 billion daily-active accounts, making it one of the largest user bases in digital marketing.[1] The network’s advertising platform also sports many audience key building and engagement features with an impressive level of depth. With a thorough understanding of how these key features work and [...]

Remarketing is a powerful tool in the arsenal of pay-per-click (PPC) that allows marketers to re-engage users who have visited your site. Remarketing also allows marketers to use the Display Network to show static images, animated images, video and text ads through the use of cookies. With so many options available, finding the best strategy [...]

  In recent years, search engines algorithms evolved to show more relevant search listings in faster time. Some of this evolution comes from establishing rules and policies on acceptable search engine optimization (SEO) tactics. Practices that break these rules are known as Blackhat SEO tactics, and being caught utilizing these practices can lead to penalization [...]

  The aim of SEO is the coveted 1st rank position in search rankings. Winning the 1st position means all eyes will see your site first, greatly increasing the likelihood that a visitor will stop by your page. To compete for positioning, SEO experts utilize a number of creative strategies to win favor with the [...]