Many content writers will say their best ideas come when they’re in the shower. But, unless you have a waterproof notepad or keyboard, what good will it do you then? Generating thought provoking ideas that will bring your site traffic doesn’t have to strike like lightning. With effective brainstorming, you can help good ideas grow [...]

In this third and last part of our “Intro to Schema” blog series, we’ll discuss the marketable features of using Schema – snippets. Schema is supported by most major search engines and reward pages the potential to rank higher in search rankings by giving webmasters more opportunities to contextualize their pages. More context on what [...]

Every organization should aim for the top spot of their search listings. The first and second positions get the largest pieces of the click pie. On high converting keywords the difference in being 1st, 2nd and 3rd is great. So, how do we help our pages get to the top of the search listings? We [...]

The endgame of all SEO strategies is to get more (quality) traffic to your site. Search engines like Google crawl the pages of your site and run them through a scoring system to help its algorithm understand a lot of things – page accessibility, user experience, and content. Search algorithms have come a long way [...]