When Google launches an update to its search algorithms, the whole SEO community stop what they’re doing and listens. The great majority of these changes are minor and with best practices are hardly reflected in search traffic. But in the past 5-years, Google has made three major algorithmic updates that have changed the way experts [...]

Many conversations surrounding Pay Per Click (PPC) are focused around lowering the Cost Per Click (CPC) of well performing campaigns. As PPC grows more competitive each year, cutting spends is becoming essential to maintaining profitability. After all, it’s one thing to have quality leads, it’s another if you’re paying an arm and a leg for [...]

A PPC campaign is only as good as its keyword lists. Knowing how to research for keywords and experiment with modifiers and groupings is becoming an increasingly essential skill for any digital marketer. This is especially true in PPC where the effectiveness of your research will reflect in the directness of your advertising. There are [...]