If you’ve ever been in an auction, then you’re probably familiar with the quiet tension in the room when the auctioneer names the bid and the paddles start flying. Chances are you don’t know who the other bidders are or what their intentions are. You could be bidding against an avid collector, an investor who [...]

I recently spoke with a colleague about their SEO strategy for the upcoming year and a lot of their ideas were tried-and-true. We talked about things to look for when auditing keywords, how to find inspiration for blog topics, and interviewing experts white paper claims. As we wrapped up our meeting, I was struck with [...]

As of last year, the writing was on the wall in the debate between HTTP and HTTPS, since Google called HTTPS protocol the “future of the web” at the Chrome Dev Summit.[1] The summit offered a 28-minute presentation on the necessity of HTTPS and Google’s plans to encourage sites to adopt the protocol. Like the [...]

One of the most powerful tools in your PPC arsenal is an audience list. Simply put, it’s a grouping of site visitors who’ve engaged with your pages for the purposes of ad targeting. It’s the first step to setting up a remarketing campaign and can be your most qualified traffic for conversion. Know Your Goal [...]

If you were to ask a group of marketers the value of links to your site, there’d be a roar of praise on how qualified visitors are more likely to convert. Yet, when you ask the same group about the value of external links, praise turns to debate and a laundry list of concerns start [...]