Remarketing is a powerful tool in the arsenal of pay-per-click (PPC) that allows marketers to re-engage users who have visited your site. Remarketing also allows marketers to use the Display Network to show static images, animated images, video and text ads through the use of cookies. With so many options available, finding the best strategy [...]

  In recent years, search engines algorithms evolved to show more relevant search listings in faster time. Some of this evolution comes from establishing rules and policies on acceptable search engine optimization (SEO) tactics. Practices that break these rules are known as Blackhat SEO tactics, and being caught utilizing these practices can lead to penalization [...]

  The aim of SEO is the coveted 1st rank position in search rankings. Winning the 1st position means all eyes will see your site first, greatly increasing the likelihood that a visitor will stop by your page. To compete for positioning, SEO experts utilize a number of creative strategies to win favor with the [...]

Social media advertising has become a major part of the digital marketing mix as platforms advance their targeting tools and user-bases grow. For many businesses, it’s a great way to bring marketing campaigns in front of select audiences for more conversions per-investment. As a more direct method to advertising, some businesses are taking advantage of [...]