A professional search engine optimization (SEO) specialist takes the time to learn about the latest best practices and algorithmic developments. The challenge is in vastness of SEO coupled with the quick rate of changes year-over-year. It can be difficult to know where to look. To start your research on the straight and narrow, here are [...]

In recent years, news about mobile traffic’s growth has been making waves with major search algorithmic changes like mobilegeddon and hummingbird. These changes largely reflect new online behaviors where mobile is overtaking desktop as the preferred device for time spent online. According to comScore’s latest report mobile represents 65% of all digital media time, with [...]

There’s no greater feeling than another site linking to your content. These backlinks are the stitching that string together the vastness of webpages online. To the Search Engine Optimization (SEO) expert, they’re the bread and butter that will boost your site’s visibility and increase conversion. Other sites linking to your page is a testament to [...]

Landing the top search placement on your site’s keywords will greatly boost your brand visibility and lead generation. The challenge is in knowing how to leverage your site’s assets for search engines. This is where hiring a professional SEO specialist can bring your site leaps and bounds ahead of its current position. They offer an [...]

The success of pay-per-click (PPC) advertising rests on the back of well applied data. Modern PPC has come a long way user surveys to nail the specifics in user demographics. Information on a user’s age, sex, and points of interest can be used for more precise targeting and a potentially lower cost-per acquisition. Advertising networks [...]