This blog will be a three-part series about leveraging content to strengthen your site’s sales funnel for more leads. In this first part, we will be looking at the role of content in 3 main stages of the sales funnel. The quality of your content can have a bigger impact on your sales funnel than [...]

When businesses discuss SEO and PPC strategies, they’re often times approached as independent processes. While they both have major differences, SEO focuses on organic traffic and PPC bids for advertisement position, their processes are actually opposite sides of the same coin. There are plenty of opportunities for SEO and PPC to complement each other. Both [...]

Plugging your organization’s marketing efforts into social media is a great way to build links back to your site. A recent study by Convince & Convert found that 22% of Americans use social networking sites several times per-day.1 With so many users active on social media, there are numerous opportunities to engage with followers. Some organizations [...]

In advertising, a company’s brand is one of their most important assets because it helps define who they are and what they can do their customers. This also true in pay-per-click (PPC) advertising as companies and websites compete for search ranking and relevance. Leveraging your company’s brand is a fundamental PPC strategy that can help [...]