Ways Blogging Increases Links

Having a spectacular looking website with great products isn’t enough. It does little good if no one sees it because it’s listed on the 67th page of the search engine. Search Engine Optimization (SEO) techniques have been the standard for increasing a site’s ratings on search engine listings. With the growth of social networking sites, however, there are increased opportunities to drive traffic to your site directly and improve your search engine ratings at the same time with Social Media Optimization (SMO).

A storefront site that is rarely updated offers few reasons or opportunities to be linked to by other sites, affecting search engine listings. One technique for earning links is offering linkable content of interest. There are several approaches to accomplishing this.

Blogging

Adding a blog to your site is a great way of adding continuously updated content. Whatever your market or topic, writing short blog entries 2 or 3 times a week with interesting industry related information provides linking opportunities to other sites. As a bonus, it gives your customers more information about your business as well as a deeper connection.

Information Articles

Information articles expanding on your business and industry can be added to your website. Well-researched and informative, they provide linkable content. If written with SEO in mind they will also give your business more search engine visibility.

Share Useful Content to Build Links

Pulling together links of related web content into a useful and understandable format can be a valuable tool. Providing links to topics and directed sub-topics in your industry can become the linked “go to” source for specific information, bypassing the major search engines.

Expanding the content of your website increases the opportunities and desirability of linking to it. This increases your visibility and your search engine ranking while adding to the credibility of your business.