How is Quantcast Beneficial to SEO for Web Traffic Analysis?

Quantcast is a free service that can give you valuable insights into who your audience is. While web analytics tools will tell you how many clicks you are getting from your campaigns, Quantcast information will help you answer the question of who clicked.

With Marketer you can tag any engagement device such as widgets, landing pages, videos and newsletters for Quantcast to generate an audience profile. The data collected is hidden and only accessible by the marketer. It is not used by Quantcast for third party purposes. By using Marketer, you can follow your audience at every stage. For example, Quantcast can tell you that men are clicking but women are converting. It can tell you if sports minded men are converting, what they call lookalikes, and Quantcast can find you millions more.

Showing how much of your site covers in terms of the people you are trying to target and the the traffic source associated.

 

With the Quantcast Media Planner, you can better target the sites that will deliver the customers you need to reach. You can search, rank and sort the websites according to your specified demographic criteria such as age, gender, income, ethnicity, education and geographic location. You can determine target sites for your advertising based on its size, content and ad acceptance.

 

Quantcast Publisher Program is also free and allows you to gather traffic information, lifestyle, geographic and business data for your websites. With the demographic information defined, it increases the attractiveness of your site to advertisers by enabling you to segment your audience into high-value consumer groups.

 

This service is valuable for both marketers and publishers, offering you information not available elsewhere to maximize both your marketing budget and revenue properties.