The Importance of Backlinks

Quality backlinks, or inbound links, to your website are a very important factor in how your site is ranked by search engines. Search engines consider the number of backlinks and their relevance highly in their ranking algorithms. The quality of the backlink isn’t just the relevance to the site generating the link, it’s also determined by the anchor text, or descriptive words, used in the link itself. The greatest value of the backlink is when the anchor text includes the keyword or phrase you are wanting to optimize for.

First Step to the Backlink Analyzer

Using the Backlink Anchor Tool

Webconfs.com offers a free Backlink Anchor Text Analyzer tool that is very handy for helping you find the sites linking to yours and showing you what anchor text is being used in the links. If you see that your website is being linked to from another site and the anchor text isn’t helpful, for example, the link text says “click here”, you may request that the website use anchor text that incorporates a relevant keyword or phrase. It can help improve the quality of the link for search engine ranking.