Features of a Email Campaign Manager to Increase Sales
Email marketing is an effective and inexpensive way to generate sales. With permission-based bulk email and newsletter distribution you can attract new customers and keep in touch with existing ones . The Mail Communicator from Apex Pacific is designed to be simple and user-friendly to allow you to create, manage and track your email and newsletter campaigns. It enables opt in list management, mail merge, list hosting, direct email campaigns, and email discussion groups.
Features include:
Contact Lists: allows you to create and import lists from Outlook or mail folders such as Eudora or Netscape. You can create of import lists from Excel (.cvs), online or local XML, and from database Access, SQL Server, and ODBC connections.
Email/newsletter creation: sends messages to unlimited mailing lists and allows you to insert the mailing list fields into the subject or body of the message. It can support both Plain Text and Rich Text (HTML) formats and supports mail attachments. It offers a pre-formatted customized template and multilingual support.
Launch campaign: allows you to schedule your bulk email campaigns to send them at your specified time or interval.
Bounce-Back Management: automatically removes bounced back email after two bounces. It also offers a soft-remove for “full mailbox or exceeded mailbox quota”.
Message Rules: runs an autoresponder system from your PC without the need to subscribe to autoresponder services. You can run your opt in mailing list and unsubscribe option newsletter list from your desktop. The mailing list sorting feature removes all duplicates automatically.
Email Validator: automatically verifies email addresses by connecting directly to their SMTP server system without sending them an email. This can help prevent being blocked or banned from ISP servers due to repeatedly sending emails to non-existing accounts.
Email Tracking: allows you to track your campaigns. You can track how many recipients opened the email, how many click-throughs to your website resulted, and how many sales converted. It calculates the ROI (return on investment), provides information on each recipient, segments by region/country, and allows you to view the campaign progress over time.
The software is available for purchase from $149.95 for the basic toolset that will support up to 5 email accounts and allows for sending to 5,000 email addresses per month. The Professional version ($299.95) supports up to 500,000 emails per month, and the Enterprise version ($399.95) is designed for consultants who provide email marketing services to customers or businesses with larger mailing lists.