AdGooroo is a subscription service ($89/mo) for Adwords search marketers. It includes competitive analysis tools to discover competitor’s keywords, it tests your campaigns for problems, monitors campaign costs and conversions, and tracks keywords rankings. Some of the features include:
Finding Competitor Keywords
AdGooroo helps you research the exact phrases your competitors use that drive the most traffic to their sites. This will allow you to increase your traffic while lowering your CPA (cost per acquisition). The tool displays highly targeted keywords and phrases and ranks them by popularity. It focuses on the less obvious, and less costly, phrases derived from actual search queries. Though the terms drive less traffic than the more broad, generic terms, there are many of these terms available. You can view the most prominent ads for those keywords to use the data in your own campaigns.
Automated Web Analysis Alerts
The service monitors your performance data daily. The diagnostic tests analyze keyword performance across every search engine and region your campaign covers. It looks at data such as ranking, the number of clicks and impressions, CTRs, total costs, and CPA. It examines performance data over a 30 day period to detect trends. It will alert you to a downward trend in a given area so can be quickly remedied.
Consistent Rank Checks
This report allows you to track your rankings along with your competitors. It displays the keywords for a specific URL, or compares URLs for a keyword you desire. It allows you to view competitor’s organic marketing strategies to help you find new profitable traffic sources. It will also alert you to new competitors.
AdGooroo can help you find new sources of traffic and identify weaknesses in your campaign, such as click fraud, missing keywords, lost impressions, etc. It will provide detailed suggestions on how to improve your campaign. With automatic checks on your organic or PPC rankings and performance alerts, it saves you significant time and money.
You can subscribe for a free, ten day trial of the service before committing to the monthly fee that can be canceled at any time.