Review and Benefits of Using LinkScape

The importance of inbound links, or backlinks, to your website cannot be over-emphasized. The number and quality of backlinks are major determining factors in search engine rankings, the primary sources of organic search traffic. Analyzing your link data is an on-going process to maximize your website’s ranking and effectiveness.

The Linkscape Tool from SEOmoz is a helpful link analyzing tool that is free for a basic report. This tool is different from most other free backlink count tools in that it doesn’t just give you the total number of external and internal links, but also the number of domains, or websites, that are linking to you. It gives you a better overview of how those backlinks are distributed. The basic report also includes the “mozRank” or their ranking estimate of the popularity of the URL page entered and the subdomain.

With the purchase of a subscription, from $79 to $229 per month depending on the size of your business, you can access the Linkscape Advanced Report to view your site’s 3000 most important links and the most common anchor text. It allows you to identify 301 Redirects, Meta Redirects and Hidden Links to provide a more holistic view of your site. It also lets you search links by anchor text, link type, and mozRank.