How does ClickTracks help with Online Marketing?

ClickTracks is an integrated marketing program and web analytics tool from Lyris.  It offers a single solution for online marketing that unites web analytics, email marketing, search marketing, content creation, mobile marketing and deliverability tools. It is available from $99 per month.

ClickTracks allows you to create and send email campaigns and track subscibers beyond click-through. It displays the stats of how much of the email arrives at the inbox and allows you to view it to see what your customers are seeing. With the content creation tools, you can create and change landing pages quickly. The web analytics display your visitors activities on your site so you will know what PPC and email campaigns are generating your highest ROI. It allows you to manage Google and Yahoo campaigns and find the best keywords to maximize PPC budgets.

With this integrated approach and comprehensive web analytics, you can determine your best marketing strategies from those that are ineffective. You can discover which paid keywords and organic terms generate the most traffic and conversions and instantly see any unusual activity. The analytics will give you greater insight into customer behavior to determine the value of customers from SEO and PPC sources for more targeted marketing efforts and resources.

ClickTracks from Lyris allows you to integrate your entire marketing program in one place, eliminating the need to visit multiple platforms. The tool tips provided give you in-context information and advice, and link to more detailed information so you can always be confident of your decisions. There is also an extensive library with free marketing guides, articles, resources, tools, and webinars.