If there’s one constant in search engine optimization (SEO) and pay-per-click (PPC), it’s that the rules are always changing. Search engines are grow smarter and consumer trends continue to evolve. To stay ahead of the competition, digital marketers rely on numerous blogs and industry influencers for the latest news and methodologies. Here are some of our favorites:
- Moz
Moz has been an industry leader in SEO and PPC strategies since 2004. Moz’s blogs are highly detailed, taking complex methodologies and outlining the more important points with survey and analytical data. In addition to the main SEO and PPC blogs, Moz co-founder Rand Fishkin has a separate blog section where he offers high-level insight on industry trends called Rand’s Blog.
- Search Engine Land
Search Engine Land is one of the most referred blogs for SEO and content marketing strategies and is consistently the first to break industry news. The site publishes numerous blogs per-day with many bloggers covering similar topics, but with a different perspective. This gives digital marketers full coverage on need-to-know topics and techniques.
- Search Engine Journal
There are few blogs as active as Search Engine Journal (SEJ) with numerous blogs and industry news articles posted every day. SEJ is massive with blogs written by SEO, content marketing, and PPC professionals. With a high volume of output and industry representation, SEJ will keep you in the know of critical events and changes impacting the industry.
- Quick Sprout
Quick Sprout is one of the many sites run by Neil Patel – one of the top influencers in the industry – focused around content marketing and analytics. The site covers a wide-breadth of topics and issues impacting digital marketers in easy-to-read stats and figures – perfect for the marketer who’s on the go.
- The Portent Blog
The Portent Blog is unique in that its content is focused around digital marketing strategies. The bloggers on the site are highly experienced strategists in SEO, PPC, content marketing and digital analytics whose writing is clear and resourceful. Most of the blogs on the site are short and to the point for an easy read.
- Backlinko
Brian Dean is the founder of Backlinko and an industry leader in link building. His blog is one of the most comprehensive with posts and guides ranging in introductory tips to refined methodologies for experienced inbound marketers. Most of Brian’s blogs use case studies to explain his unique ideas about link building, making Backlinko fun and interesting to read.
- SEOBook
Keeping up with the latest search engine news and updates is essential in digital marketing. There are few blogs as technical and comprehensive as SEOBook that take on complicated subjects like site architecture, keyword research, on-site SEO, and result tracking. The site has been shaping the way SEO companies approach search engines since 2003 with industry giant Aaron Wall at the helm, making SEOBook a must-read for any digital marketing professional.
The best digital marketers take the time to learn more about their environment and employ the best practices that earn results. Maintaining good habits by reading top industry blogs is crucial to a competitive digital strategy.
With nearly 10-years of experience, Strongpages has generated significant results developing digital strategies for clients across a variety of industries. Strongpages offers professional content development services that drive conversions and generates new business.
To learn more about how our search engine optimization (SEO), paid advertising, and content development services will help you reach your digital marketing goals, fill out our form and an expert will reach you soon!
Don’t forget to follow our Twitter: @Strongpages & LinkedIn: Strongpages for more SEO and PPC tips!