When it comes to digital marketing, few processes can maintain their return on investment with the longevity of Search Engine Optimization (SEO). The methodology behind SEO has been refined to a science, optimize your site to be search engine friendly and it will feed you organic traffic. While this may sound simple. Businesses are sometimes left frustrated with changing algorithms, search trends, and other influencing factors that can make the process stressful.
Working with a SEO agency is a business-must as competition for visibility continues to grow tougher. Competitors are becoming more savvy with their online presence and large enterprises are maintaining a chokehold on popular search queries. Although it seems overwhelming, here are a few ways a SEO agency can help you find your search engine edge.
- Appear in Relevant Search Queries
Investing in SEO to help your site appear in search queries may sound basic and obvious. The more traffic you have to the site, the better your chances of converting and gaining new business. However, not all traffic is created equal. The winning strategy is to show in relevant search queries.
You want to focus on appealing to visitors that turn into a sales lead. Having a high search volume but low conversion rate could be a symptom of having your site content focused for searches that may not be relevant to your business. Investing in SEO will help focus your site on the traffic that is most valuable to you.
- Increase Brand Influence
Today’s customer is fluent in researching a product or service well in advance before they make a purchase. For businesses with large sales teams, having a reputable online presence is becoming increasingly important in securing a sale. In fact, a recent Moz study found that 67% of customer’s purchasing decisions are influenced by a review they’ve read online1. An SEO Agency can help provide your visitors with the resources they need about the value of your product or service.
- Pages That Are Designed to Convert
It’s not enough to have high quality traffic. Once visitors arrive to the site, they’ll have to convert on the landing page. It’s important to keep in mind that not all visitors are searching for the same things. Visitors who are looking for information about a product will respond to a landing page differently from a visitor who is comparing values and features. A SEO agency can help generate the content and structure of your landing page to gain those conversions.
- Content That Communicates Your Business
When it comes to digital marketing, meaningful content is the driving force of web traffic and conversions. Major search engines are continually becoming more sophisticated in their semantic searches, meaning context and presentation of your site’s content is just as important as industry standard keywords.
Optimizing your site for search engines is a long-term investment that will gain you the organic traffic you want. With search engines like Google hosting well over 1 Trillion queries per-year and growing, it’s important to compete with your best foot forward2.
Strongpages is a leading digital marketing agency in Austin, Texas that offers professional SEO, PPC and content development services that drive conversions and repeat business. To learn more about our services, fill out our short form and a digital marketing expert will reach you shortly.
Learn more about the effectiveness of your hashtags fast with our free Hashtag Counter Tool by Strongpages! Don’t forget to follow our Twitter: @Strongpages & LinkedIn: Strongpages for successful SEO and PPC strategies!
1 Dan H. “Data Reveals 67% of Consumers are Influenced by Online Reviews”. Moz. https://moz.com/blog/new-data-reveals-67-of-consumers-are-influenced-by-online-reviews
2 Danny S. “Google Still Doing At Least 1 Trillion Searches Per Year”. Search Engine Land. http://searchengineland.com/google-1-trillion-searches-per-year-212940