10-years ago, the micro-blogging platform Twitter was launched and has been changing the way users receive online 
content since. A major goal of SEO’s content strategy is to increase the flow of traffic through site optimization and compelling content for search engines. With Twitter, organizations can directly engage with their follower base by sharing their content and other backlinks.
Integrating Twitter into your content strategy can help boost the exposure of your site, generating more conversions and helping you meet your digital marketing goals. Google has also recently updated its algorithm to better index Tweets after announcing their partnership, narrowing the gap between Tweets and content strategies. More Tweets Are Being Indexed The “firehose effect” was one of the major concerns that Google had about indexing tweets. At 6,000 Tweets a minute, there were far too many tweets being published than Google could index making it challenging for search engines to display. However, Google has been making recent strides in better indexing pages with larger followings. A recent study by Stone Temple Consulting found that Twitter accounts with a high social authority had an indexing rate of over 35%.[2] Although this number may seem low, Google is opening itself up to greater visibility in Search. Generate Quality Twitter Copies As exciting as Google’s efforts to index more Tweets is, it all falls short without quality content. As your first line of promotion, the key to leveraging Twitter to boost your inbound traffic is taking the time to generate quality Twitter Copies. Unlike other social media platforms, Twitter will only allow you to use 140 characters or less – including links, images, hashtags and mentions. While 140 characters may seem like a small amount, the ideal Twitter character length is much shorter than that. We’ve written a blog that will offer much more information about writing High Quality Social Media Copies here. Spread The Word with Hashtags What’s also unique about Twitter is its ingrained use of Hashtags. As most of us are likely familiar, Twitter originally integrated Hashtags into their platform to offer greater organization for users to search through Tweets. The inherent effect of Hashtags is the opportunity for Twitter users to search and find your content, leading to a wider funnel for more inbound traffic. The trick is to use Hashtags that are most effective to the content that you’re publishing. Keep track of the effectiveness of your Hashtags with our free Hashtag Counter Tool. Reenergize Your Twitter Network with Quality Content With Google offering greater visibility through Twitter, publishing quality content has never been more important. Delivering quality content that matches your audience, including Twitter Followers, is what will lead to successful conversions. The added benefit of publishing quality content is it can also help build your Twitter following by encouraging engagement. Visitors who come to your site through a Hashtag are more likely to follow your account if they are asked. Promote your account or Hashtag and ask for retweets to generate more followers. With a long history of developing successful digital strategies, Strongpages has generated significant result for clients across all industries. Strongpages offers professional content development services that drive conversions and generates new business for clients across various industries. To learn more about how content development services will help you reach your digital marketing goals, fill out our form and a content expert will contact you soon! Don’t forget to follow our Twitter: @Strongpages & LinkedIn: Strongpages for SEO and PPC success! [1] Ardan A. “Official Blog”. Google. https://googleblog.blogspot.com/2015/05/tweets-take-flight-in-google-app.html [2] Greg F. “Google Now Indexing 466% More Tweets, Still Favoring Higher Authority Users Study”. Search Engine Land. https://www.stonetemple.com/how-much-of-twitter-does-google-index-future-of-digital-marketing/