The digital frontier is growing increasingly competitive each-year as more companies take advantage of PPC platforms. With SEO, email marketing, and social media marketing well into maturity, they are all work most effectively when paired with PPC.
PPC provides companies with the value of goal tracking. These goals can be customized to any marketing strategy, such as increasing traffic during peak hours or gaining more sales from high-margin customers. In using goals to measure success, PPC offers companies the advantage of obtaining detailed information on its search traffic.
To best understand the value of PPC, we’ve created a list of 5 advantages that PPC brings to your marketing strategy:
- Precise Branding
Using PPC will allow you to test multiple advertising copies to specific demographics, returning exact information on performance to audience with minimal risk. PPC platforms like Google Adwords has features that get highly granular with your advertising for highly specific goals.
Another advantage to PPC is the ability to change messages quickly. In more traditional advertising models, making the slightest variation in advertising copies requires the coordination of many moving parts. Copies will need to be changed, reprinted or rerecorded, and distributed. With PPC, the changes can be made quickly and effectively, making minimal impact to your advertising stream.
- Measurable Return on Investment
With other advertising strategies, effectiveness is measured in loose correlations and sales trends. With PPC, you are only charged for the clicks you receive. You will only receive a cost for the actual traffic that your website receives, providing a measurable return on investment.
Another advantage of PPC is the ability to optimize your efforts to your budget. In bringing on a PPC expert to manage your account, you will receive the optimal return on your investments as they implement strategies that compliment your digital market and other advertising channels.
- Instant Traffic
While it is always recommended to pair PPC with other SEO methods, what makes PPC unique is its ability to instantly bring in search traffic to your website. Other digital strategies, while highly effective in the long-term, require a necessary time investment to create content, design webpages, and test sales channels. With PPC, inbound traffic is received quickly.
- Success is Collaborative
In addition to receiving instant traffic to your website, the success of PPC relies heavily on the collaborative efforts of both the client and the account manager. While the PPC manager is an expert in managing the PPC platform, creating effective strategies requires direction in the business’s marketing goals.
Unlike other traditional advertising efforts, PPC works closely with the business to create advertising strategies that effectively complement its other marketing goals – giving the client control over its digital marketing.
- Demographic Insight
PPC platforms like Google Adwords allows account managers to create extensive tests, defining variables and key demographics to find the strategies or content copies that are most effective. Using PPC to test your advertising against specific variables allows you to use other forms of advertising with confidence.
Testing multiple advertisement copies, keywords, and demographics with instant traffic provides your marketing team with valuable insight on how to bring success to scale. Since PPC offers your business minimal risk, PPC can be used extensively with page tracking feature and other website metrics to test the effectiveness of campaigns before they’re used in other types of advertising.
The greatest advantage of PPC to your marketing strategy is its cost-effectiveness. Advertisements deploy quickly and your business will only see a cost on the actual traffic received. Bringing on a PPC expert to your team will maximize your returns, giving you more qualified traffic at a lower cost, quickly.
As leaders in digital marketing, Strongpages has helped clients from diverse industries realize their full digital marketing potential. We offer full PPC services with a PPC expert to manage your account and optimize returns. To learn more about PPC and how it will bring more value directly to your business, fill out this form and an expert will contact you within 24 business hours or less!