2015 Digital Budget Planning

When you’re planning your marketing budget allocation for the new year, there are many ways you could split up your ad spend. You could:

    • Invest the entire amount in a website content development program to improve your organic search results;
    • Use the majority of your budget on PPC search campaigns on Google AdWords and Bing Ads;
    • Split off some spend to run a Display and Remarketing effort via AdRoll or another Display Network;
    • Develop an advertising partnership with an industry leading website, and run exclusive onsite ads and deals here;
    • Hire a new social media manager to ramp up your presence on Twitter and Google Plus;
    • Invest in Sponsored Posts on LinkedIn or Facebook;
    • Pay to create video ads and run them on YouTube and/or Hulu;
    • Reduce spend on digital and instead pay to create radio, newspaper and television ads to run in your top markets;

The possibilities are endless and may seem overwhelming. How do you decide on the best use of your marketing effort and spend?

To help answer this question, we’ve developed a “Digital Strategy Planner and ROI Calculator” spreadsheet, screenshot of the first tab shown below, and we’re excited to now share this resource with the rest of the advertising world.

Quick ROI Budget Planner

Screenshot of Quick ROI Budget Planner

This spreadsheet (accessed via Google Sheets) will streamline the calculation of your total ROI for each traffic source (a.k.a., “marketing channel”). This resource goes hand-in-hand with a methodology for determining the cost effectiveness for each channel, all described in an accompanying guide document, which you can access via this link: How to Analyze the ROI of Your Marketing Channels.

If you’d like to try out our spreadsheet, visit this page: try.strongpages.com/digital-budget-planner/ and fill out our contact form so we know who’s using our resources.

If you’re not sure how to proceed, please contact us and we’ll help you along.