How Does Lyris’ PPC Tool Differ?

Pay-per-click (PPC) management is among the most complex and time-consuming forms of online marketing. From keyword searches to bid determinations and ROI, keeping track of campaigns in order to identify and duplicate the successes, is an often daunting process.

The PPC Management tools from Lyris are designed to streamline and simplify PPC advertising campaign management. It allows you to manage all of your Google and Yahoo campaigns from one interface.

The PPC Keyword Research tool let you discover the effective and lower CPC long-tail keywords by integrating with the Trellian Keyword Discovery service. The data is saved to the PPC Management tool to save time having to export data from other keyword sites. Lyrix displays up to 1,000 relevant keywords per search based on results from multiple search engines and includes alternative spellings with popularity rankings.

PPC Optimization integrates the full range of information of actions taken in your PPC campaigns. It displays after-conversion information about your visitors to allow you to improve your landing pages and navigation paths to optimize your conversion rates. It compares your ROI for paid and organic searches, and email marketing to help you optimize your marketing budget across all marketing efforts.

Sample report on the Lyris dashboard showing the number of new visitors based on the traffic source

The SearchAdvisor report allows you to analyze all of your campaigns and accounts from a single screen. It graphs historical trends to track performances and offers detailed ROI metrics so you can quickly see which keywords are performing well or underperforming for quick action. The application offers relevant tips throughout to assist you in making the right decisions.

This is a subscription service with varying levels of services offered. There is no information provided on costs. You have to call and talk to their sales staff.