Benefits of this Adwords Editor Alternative
KeywordMax by Digital River is a PPC marketing management service. It supports all major search engines, including Google, Yahoo Search Marketing, MSN/Bing and Miva. It is designed to manage all PPC campaigns and accounts from a single interface to optimize performance and return on investment.
KeywordMax offers a collection of tools for automated rules-based bid management, real-time analytics, and keyword generation. The tools include:
Campaign Management & Optimization: allows you to manage all search engine campaigns easily from a single interface. You can set up accounts, manage keywords, and create ad groups. It eliminates time consuming, redundant tasks required to set up campaigns on each search engine.
Automated Rules-Based Bid Management: allows you to manage bids based on cost per acquisition (CPA), return on ad spend (ROAS), profit or profit margin. You can change bids up to 24 times a day for keyword ROI control and manage bidding by maximum bid amount, bid increment, monthly budget, maximum daily updates and bid interaction, i.e. automatic, manual or forced/immediate change.
Advanced Real-Time Reporting Analytics: provides cross-engine PPC intelligence, including detailed keyword conversion analysis, traffic analysis and comparisons, fraud monitoring, and bid suggestions. KeywordMax tracks every step of your visitor’s path to determine the keywords that led to conversions, the most expensive keywords with the least return, and determine which web pages are causing visitors to leave without making a purchase.
PPC Fraud Management: weekly account audits protect you from fraudulent activity such as competitor click fraud and traffic anomalies. Click fraud can increase costs and decrease conversions. Audit reports will identify when someone is clicking your ads continuously and will identify discrepancies based on geographic location. It tracks competitors IP addresses to identify every click on your ad. Unusual click spikes are tracked that can be good indicators of fraudulent activity.
KeywordMax is a subscription service. No pricing information is available on the website, requiring a call to sales personnel.