Steps to Using the Ad Comparing Tool
Split testing PPC ads is very useful to determine how different ads, layouts, headlines, etc. are performing to maximize conversions. The greatest limitation is that you are only able to test one variable at a time, requiring many attempts to find the right combination of factors for a successful campaign.
The free AdComparator tool from Blair Gorman is a Taguchi-Based Ad Optimizer that allows you to test up to 15 different variables of ads, websites or email campaigns simultaneously. Among the many variables, you can quickly discover:
- best performing headline
- best performing sub-headline
- best performing offer
- best performing opening paragraph
- best performing price point
- best performing layout
- best performing color scheme
The software examines over 32,000 combinations with only a few test ads, streamlining the process to achieving the highest conversion rates possible. This is a very cool tool that can quickly increase your profits significantly.