In Depth Analysis of Competitor Traffic Sources

Trellian Competitive Intelligence tools allow you to identify your competitor’s primary traffic sources. You can see which sites are sending them traffic and the keywords they’re using. The company offers the following tools:

Link Intelligence – identifies the links that generate the most traffic to your competitor so you can target the sites that are responsible for the majority of their traffic. You can see which search engines are sending the most traffic and their top affiliate partners.

Find out the traffic sources that link to your competitor

Search Term Intelligence – once you know what links are driving your competitor’s traffic, this tool allows you to see which search terms are generating that traffic so you can optimize your content to target each search term. The tool also displays a graph to show paid vs organic traffic for the terms.

Check into the types of keywords that bring traffic to your competitor

PPC Campaign Intelligence – allows you to analyze your competitor’s campaigns. It provides data on the search terms your competition might be bidding on. Knowing the terms they are paying for and where allows you to bid higher on those same search terms. The information can also tell you which terms are performing well and which terms have been abandoned.

Ranking Report – shows the ranking of the search terms your competitors are using. It can help you gain additional traffic by making your site rank for the same terms. It also helps you identify niche terms. You can track changes to compare your SEO effectiveness to that of your competitors.

A simple ranking report of the current keywords with your competitor's site

Meta Keywords – analyzes the META keyword usage on your competition’s site. It can help you keep track of relevant search terms your competition targets that may not be used in the content.

Popularity Index Report – a rank assigned to a domain based on the number of unique visitors. It allows you to monitor your competitors to see what impact your campaigns are having on their traffic levels. You can see who is gaining or losing market share.

Check the popularity of the keyword over time.

Trellian subscriptions are $150 for domain set-up plus $99.95 per month for each domain, or $995 per year for each domain you wish to track.