How SpyFu’s Competitor Research Works?

SpyFu tools allow you to spy on your competition to see what they’re doing right so you can duplicate it. The Kombat tool allows you to enter up to three domains at once to view the keywords they are using as well as their overlapping, or common, keywords.

The area of the seo tool to enter the different competitors you want to compare against

find out what types of keywords are being used by the same sites on PPC

View Competitor’s Previous Campaigns

With SpuFu’s Ad History, you can avoid expensive and time-consuming trial and error testing of campaigns. This tool allows you to view your competitor’s campaigns for the past year for an instant view of what worked and what didn’t. By duplicating their successful campaigns you can avoid costly errors and convert more sales immediately.

review what types of campaigns worked for competitors or similar type companies

Historical Keyword Trends With Domains

While doing keyword research, you can click on the Ad History option that opens a roster of domains that have used that keyword in their advertising. A chart is displayed that shows you the advertiser’s entire campaign with that keyword for every ad they ran in the past year. You will see the keywords and ad copy that worked and where they fell short.

see what types of ad copies have been used in the past and how companies have changed them across

The Keyword Smart Search tool provides a keyword list pre-screened to your criteria, ready to copy into Google Adwords. You can filter your search by volume, cost and “not contains” options. It generates the list in the background and the list includes CPC and KEI data in the results.

This is a terrific collection of tools for any PPC advertiser. Subscriptions are affordable at $59.95 per month or $395 per year that gives you full, unlimited use of the tools. For free, it will return limited results.