Customized Reports for Web Analytics on Domains

Piwik is free, open source web analytic software that you can download to track data from your website. It offers detailed reports on the keywords and search engines your visitors used to find you, your most popular pages, and more data that you can choose to follow. Its features are built inside of plug-ins that you can add to or remove to store the data into your own database. By dragging and dropping your chosen widgets, you can create a customized report.

An advantage of Piwik over other analytics such as Google Analytics is that you own the data and you are not confined within the constraints the third-party places on you. You are able to create custom applications that will import the data you need in the way you want to see it. For example, you can  determine your top converting pages, see how much you earned from sales on a specific day and from what products, or compare sales from today to sales made on that same day last month. You can refresh the stats as often as you want for real-time reporting.

Because you own the data, you don’t have to be concerned that your data may be being used by third party services to help your competition. You always know how your data is being used.