How Google Website Optimizer Works

Building a successful website can involve a lot of guesswork, and certainly considerable tweaking to get it to perform in the way you want it to. The free Google Website Optimizer can be a great help to not only optimize your site, but to do it in a focused, direct manner. It allows you to put up alternate content you want to test to let your site visitors determine the most successful strategies.

Provide Google with the different site designs you want to test. You can try different headlines, images, text content, overall look of the design, etc. When visitors come to your site, the Website Optimizer will show the different designs to the visitors and tell you which leads to the most conversions. The reports allow you to quickly determine and implement the best strategies.

Google Website Optimizer gives you the ability to quickly test your site elements and identify those that are working and those that aren’t. You can test individual elements or entire page layouts without any expensive software. The graphical reporting lets you see exactly how each test element is performing.

By identifying the content that is driving your conversions, you can quickly increase your return on investment. There’s no longer a need for guesswork. Your customers will decide for you the most effective content and layout. Google provides considerable assistance with web seminars and videos, articles and tips, and advanced testing strategies.