How to Build Keywords with Wordze Wordze is a paid subscription service ($38.98/mo) that will generate up to 10,000 keywords for each search. Results can be refined by filters and drop-down menus. You can match terms using exact or broad matching algorithms and easily filter out unwanted terms. The results will display the search counts [...]

Keyword Data and Link Research Google Desktop SEOBook and Jay Tiller of WidgetWaker has created two very handy free iGoogle SEO and internet marketing related gadgets that allow you to access SEO information quickly right from your desktop. Once you have your iGoogle home page set up, they are easily installed. The Keyword Research & [...]

Importance of ROI on CPM Advertising If you use a CPM, or cost per thousand, impression advertising model for your banner or button ad campaigns, it's important to track your sales with respect to your advertising costs, or your return on investment (ROI). Since you're paying by the number of impressions, as opposed to the [...]

Using the Adsense Preview Tool Google AdSense ads are automatically delivered to a page relevant to the page content. Highly targeted content will result in better targeted ads, resulting in increased click throughs and earnings that result. The ads change as page content changes and AdSense ads inventory changes. Developer Shed Network's AdSense Preview is [...]

Benefits of Finding Keyword Difficulty When you enter a keyword into a search engine and get back 3 million links, it's clear that getting top ranking with that term will be difficult, at best. Likewise, entering a keyword and getting back a couple of thousand links, will be easier. This is one aspect of determining [...]

Importance of Code-to-Text for SEO Rankings Most search engines use a code to text ratio in their algorithms as one element in determining the relevance of a page. This ratio represents the percentage of text within a web page relative to the content as a whole. A higher ratio offers a greater opportunity for a [...]

Using the Calculator Many websites are taking advantage of Google Adsense advertising on their pages to generate either primary or addition income from the sites. Tracking the stats can be time-consuming and inexact with value experimentation being more of a hit-or-miss procedure. Developer Shed Network's Adsense Calculator is a free tool that is easily embedded [...]

Link Popularity Importance to Good SEO Goals Link popularity is an important factor in SEO optimization. The number and quality of inbound links is part of search engine algorithms that determine website ranking by evaluating the popularity and relevance of a site. A site with more inbound links will generally be ranked higher than one [...]

Significance of Google Dance Periodically, Google robots crawl the web to update and archive websites. It is a process that occurs about every 30 days, sometimes less frequently, with the archived websites presented in the next Google index update. This process is referred to by some as the “Google Dance”. Google has three primary www [...]

Spider Simulator Features The Spider Simulator from Developer Shed Network is a free simulator tool that you can embed on your website. It displays spidered content, links and link anchor text exactly as a search engine spider will see it when it crawls your site. Since what the spider sees is what will determine your [...]