Develop Your SMO Strategy As you've done with your business plan, so should you do with your SMO strategy. Define your objective and your goals for reaching it. Choose the SMO tactics that will have the most impact for your desired outcome and make those part of your company's best practices. What are your objectives? [...]

Become an Authority in the Industry Though you may not see immediate returns, going generously “above and beyond” by adding value to users will pay off ultimately. Social Media is about conversation and engaging your users. It's about being real and authentic. It's well known in “meatspace”, or face-to-face interactions, that people do business with [...]

Ways to Share Good Content While Search Engine Optimization is limited to your website geographically, Social Media Optimization is portable. What this means is you can spread your content over numerous locations to get valuable links back to your site to increase your search engine ranking and visibility. Often a single submission of content can [...]

Reward Inbound Links The popularity or success of a website or blog is frequently judged based on the number of other sites that have linked to it along with the value of those links on high-traffic sites. Increasing the number and value of links is crucial to improving search engine ranking and search results. With [...]

Advantages to Social Bookmarking Social bookmarking has several advantages over automated search engine “spiders”. The tag based system is done by people who understand the content unlike algorithmic software attempting to parse the meaning. It also allows users to find web pages not yet noticed by web spiders allowing for faster indexing by search engines. [...]

Improving Site Architecture with Tagging There have been marvelous developments on the web to enhance search capability beyond the limitations of major search engines.  Social media tagging and bookmarking have introduced the human element, providing a richness and depth that mechanical “spiders” cannot equal. Tagging Tagging is a means of quickly finding and sharing content. [...]

Ways Blogging Increases Links Having a spectacular looking website with great products isn't enough. It does little good if no one sees it because it's listed on the 67th page of the search engine. Search Engine Optimization (SEO) techniques have been the standard for increasing a site's ratings on search engine listings. With the growth [...]

Guidelines to Follow for Meta Keywords Meta keywords are really not given any weight by any major search engine today.  We do not recommend spending time writing them. We only write meta keywords for our clients upon request.  We are not aware of any recent, reliable data that shows that meta keywords have any effect [...]