About the Search Engine Spider Simulator Since what search engine spiders see when they crawl the web determines how well a site ranks, it's important to know what they're seeing when you want to optimize a website. They don't read pages the way humans do, and they are blind to many things on a page [...]

The Importance of Backlinks Quality backlinks, or inbound links, to your website are a very important factor in how your site is ranked by search engines. Search engines consider the number of backlinks and their relevance highly in their ranking algorithms. The quality of the backlink isn't just the relevance to the site generating the [...]

How to Use the CPC ROI Calculator Keeping track of  your return on investment (ROI) from cost per click (CPC) advertising can be time-consuming but important in order to keep costs from running away. It is also necessary in order to determine future bid prices to maintain needed profit margin.   The free ROI Calculator [...]

How Do Backlinks Help SEO? On of the most important factors of SEO optimization is the quantity and quality of backlinks, or links directed toward your site. They indicate the popularity, importance and relevance of your site so important to search engine ranking. They are also known as “inbound links”. A quality backlink to a [...]

Dictate What Spiders Crawl on Your Site You may not want search engine spiders to detect all of the files or directories on your website such as the /cgi-bin/ directory that contains your scripts, or your images directory. To hide them, you can place a robots.txt file on your website to disallow the spiders from [...]

About the Search Engine Keyword Position Tool Knowing the ranking position for keywords as they relate to a website can be a valuable metric for SEOs. By knowing the position your site ranks for a certain keyword or phrase, you can determine which keywords are paying off and which ones aren't. Developer Shed Network offers [...]

Optimizing for Typos can Help SEO Rankings Common keyword typos can be a veritable goldmine for SEOs or pay-per-click advertisers for either organic or paid search results. By using the common typos in your keyword list, you can pick up those misspelled search queries and direct them to your ad or website. The Keyword Typo [...]

Google Search Based Keyword Features The Google Search-Based Keyword Tool allows you to search keywords to get information on search volume, competition, and suggested bid by keyword, site or category. It generates keyword ideas specific and relevant to your website. By entering a website URL, the results will display a list of actual queries that [...]

How to Compare Pages for Duplicate Content Search engines now utilize duplicate content filters to decrease spam by filtering out, or removing, duplicate content from multiple websites or even on a single website. Duplicate content can be used in a deliberate effort to try to trick a search engine into returning better results or it [...]

How Does the Keyword Scraper Tool Work? Wordtracker offers a free Google Suggestion Keyword Scraper Tool that shows the top queries from Google Suggest  along with Google competing page counts. It offers some potentially valuable long-tail keywords and other terms and phrases that can lead you to even deeper results by refining the search. Clicking [...]