Features and Benefits of the Alexa Rank Comparison Tool Alexa is a toolbar that, once installed, collects browsing behavior data. From there, the data is transmitted to the Alexa website where it is analyzed and stored. The company provides web traffic reporting of its toolbar users and other data sources to determine website rankings. Its [...]

About the Advance Meta-Tag Generator At one time, meta tags helped search engines categorize websites and helped make the website more visible. They are inserted into the HTML code of the page, invisible to the visitor. Though meta tags are much less valuable now than they were in the 1990s to influence search engine ranking, [...]

How Does Google's Data Center Influence SEO Ranks? Google has multiple data centers, all of them possibly responding to the same search query with differing results. When the results vary, it indicates that Google is in the midst of updating its search index. SEOs wanting to observe the individual servers may find it useful for [...]

Optimizing With This Tool When working with large lists of keywords and terms, it can be time consuming to find and eliminate duplicate entries and order the keywords for quick viewing and access. Editing the list manually is tedious and often has to be done more than once to put the list in the appropriate [...]

How to Save Money with the Link Price Calculator Do you know how much you should be charging for a text link ad on your website? Likewise, do you know if the website you want to advertise on is charging you a fair and reasonable price? Do you want to know the value of your [...]

How to Build Keywords with Wordze Wordze is a paid subscription service ($38.98/mo) that will generate up to 10,000 keywords for each search. Results can be refined by filters and drop-down menus. You can match terms using exact or broad matching algorithms and easily filter out unwanted terms. The results will display the search counts [...]

Keyword Data and Link Research Google Desktop SEOBook and Jay Tiller of WidgetWaker has created two very handy free iGoogle SEO and internet marketing related gadgets that allow you to access SEO information quickly right from your desktop. Once you have your iGoogle home page set up, they are easily installed. The Keyword Research & [...]

Importance of ROI on CPM Advertising If you use a CPM, or cost per thousand, impression advertising model for your banner or button ad campaigns, it's important to track your sales with respect to your advertising costs, or your return on investment (ROI). Since you're paying by the number of impressions, as opposed to the [...]

Using the Adsense Preview Tool Google AdSense ads are automatically delivered to a page relevant to the page content. Highly targeted content will result in better targeted ads, resulting in increased click throughs and earnings that result. The ads change as page content changes and AdSense ads inventory changes. Developer Shed Network's AdSense Preview is [...]

Benefits of Finding Keyword Difficulty When you enter a keyword into a search engine and get back 3 million links, it's clear that getting top ranking with that term will be difficult, at best. Likewise, entering a keyword and getting back a couple of thousand links, will be easier. This is one aspect of determining [...]