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About Felipe Revuelta

Felipe Revuelta developed content and managed PPC accounts for Strongpages. His previous experience includes managing paid social media campaigns, digital strategies, and professional copy writing for businesses in Austin, Texas and Hollywood, California. He has earned a Bachelor of Science Degree in Communication Studies at the University of Texas.

The History of Blackhat SEO, Pt 2

  In recent years, search engines algorithms evolved to show more relevant search listings in faster time. Some of this evolution comes from establishing rules and policies on acceptable search engine optimization (SEO) tactics. Practices that break these rules are known as Blackhat SEO tactics, and being caught utilizing these practices can lead to penalization [...]

The History of Blackhat SEO, Part 1

  The aim of SEO is the coveted 1st rank position in search rankings. Winning the 1st position means all eyes will see your site first, greatly increasing the likelihood that a visitor will stop by your page. To compete for positioning, SEO experts utilize a number of creative strategies to win favor with the [...]

Top Underutilized Social Networks

Social media advertising has become a major part of the digital marketing mix as platforms advance their targeting tools and user-bases grow. For many businesses, it’s a great way to bring marketing campaigns in front of select audiences for more conversions per-investment. As a more direct method to advertising, some businesses are taking advantage of [...]

5 Tips to a Lower Cost Per Click

Many conversations surrounding Pay Per Click (PPC) are focused around lowering the Cost Per Click (CPC) of well performing campaigns. As PPC grows more competitive each year, cutting spends is becoming essential to maintaining profitability. After all, it’s one thing to have quality leads, it’s another if you’re paying an arm and a leg for [...]

5 Factors Causing Your Loss in Organic Traffic

Digital marketers manage a wide scope of technical and creative responsibilities. There is a lot of work that goes on behind the scenes that help sites win organic traffic through a high page ranking on large search engines. However, one of the most challenging responsibilities is diagnosing a decline in organic traffic and page ranking. [...]

Our 7 Favorite Digital Marketing Blogs

If there’s one constant in search engine optimization (SEO) and pay-per-click (PPC), it’s that the rules are always changing. Search engines are grow smarter and consumer trends continue to evolve. To stay ahead of the competition, digital marketers rely on numerous blogs and industry influencers for the latest news and methodologies. Here are some of [...]

Content Strategy for Your Sales Funnel, Part 2

An effective content strategy works to connect site visitors to resources that will lead them through your sales cycle. In the first blog of our three-part series about Content Strategy for Your Sales Funnel, we looked at what the three main stages of that sales cycle and a brief introduction on how it’s affected by [...]

Content Strategy for Your Sales Funnel, Part 1

This blog will be a three-part series about leveraging content to strengthen your site’s sales funnel for more leads. In this first part, we will be looking at the role of content in 3 main stages of the sales funnel. The quality of your content can have a bigger impact on your sales funnel than [...]

How SEO and PPC Work Together

When businesses discuss SEO and PPC strategies, they’re often times approached as independent processes. While they both have major differences, SEO focuses on organic traffic and PPC bids for advertisement position, their processes are actually opposite sides of the same coin. There are plenty of opportunities for SEO and PPC to complement each other. Both [...]

4 Campaign Essentials for Social Media Traffic

Plugging your organization’s marketing efforts into social media is a great way to build links back to your site. A recent study by Convince & Convert found that 22% of Americans use social networking sites several times per-day.1 With so many users active on social media, there are numerous opportunities to engage with followers. Some organizations [...]

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