A PPC campaign is only as good as its keyword lists. Knowing how to research for keywords and experiment with modifiers and groupings is becoming an increasingly essential skill for any digital marketer. This is especially true in PPC where the effectiveness of your research will reflect in the directness of your advertising. There are [...]

Over the years, the world of SEO marketing has progressively armed itself with a multitude of metrics that help marketers meet their goals. While these metrics have come a long way, there is still a shadow of nuance that make the most relied upon metrics suspect. Site metrics are used to help marketers in diagnosing [...]

Whenever content strategies come into conversation with digital marketing teams, the conversation tends to settle on SEO practices and wining search ranking positions. While content development is closely tied to SEO, well written content also serves a much larger purpose – motivating audiences to take action. If you’re going to invest time in developing content, [...]

Digital marketers manage a wide scope of technical and creative responsibilities. There is a lot of work that goes on behind the scenes that help sites win organic traffic through a high page ranking on large search engines. However, one of the most challenging responsibilities is diagnosing a decline in organic traffic and page ranking. [...]

Each year, major search engines likes Google, Bing, and Yahoo! make changes to their algorithms that can impact the way companies approach Search Engine Optimization (SEO). Yet, the quality of a site’s content has always been the consistent factor that retains its value and greatly impacts the ability to meet digital marketing goals. To fully [...]

Pay-per-click (PPC) advertising has become a digital marketing standard as it allows businesses to directly target their audiences. However, the success of a PPC advertising campaign relies on the ads ability to capture a potential customer’s attention 130-characters or less. This makes the first impression and the ad copy crucial to earning conversions. To help [...]

When it comes to social media, Facebook is an ideal social network to engage and boost site your site traffic. Facebook is one of the largest social networks with an estimated 1.65 billion monthly active users.[1] The social network has also seen a steady growth rate of 3.77% with little sign of slowing down. In [...]

When some marketers think of content strategy, the first objectives that come to mind are boosting placement in search rankings. While this is a core objective of your site’s content, it also plays the major role communicating information to visitors for conversion. If you are just joining us, feel free to check out the first [...]

An effective content strategy works to connect site visitors to resources that will lead them through your sales cycle. In the first blog of our three-part series about Content Strategy for Your Sales Funnel, we looked at what the three main stages of that sales cycle and a brief introduction on how it’s affected by [...]