A professional search engine optimization (SEO) specialist takes the time to learn about the latest best practices and algorithmic developments. The challenge is in vastness of SEO coupled with the quick rate of changes year-over-year. It can be difficult to know where to look. To start your research on the straight and narrow, here are [...]

In recent years, news about mobile traffic’s growth has been making waves with major search algorithmic changes like mobilegeddon and hummingbird. These changes largely reflect new online behaviors where mobile is overtaking desktop as the preferred device for time spent online. According to comScore’s latest report mobile represents 65% of all digital media time, with [...]

There’s no greater feeling than another site linking to your content. These backlinks are the stitching that string together the vastness of webpages online. To the Search Engine Optimization (SEO) expert, they’re the bread and butter that will boost your site’s visibility and increase conversion. Other sites linking to your page is a testament to [...]

Landing the top search placement on your site’s keywords will greatly boost your brand visibility and lead generation. The challenge is in knowing how to leverage your site’s assets for search engines. This is where hiring a professional SEO specialist can bring your site leaps and bounds ahead of its current position. They offer an [...]

The success of pay-per-click (PPC) advertising rests on the back of well applied data. Modern PPC has come a long way user surveys to nail the specifics in user demographics. Information on a user’s age, sex, and points of interest can be used for more precise targeting and a potentially lower cost-per acquisition. Advertising networks [...]

Technology is constantly making strides towards automation and digital advertising is no exception. Answering the call is a streamlined system of buying placement advert space called, “programmatic buying”. While the system is relatively new, its definition and capabilities have been lost to a mess of jargon and buzzwords. Leading to the question – what does [...]

The end of the year is near! For search engine optimization (SEO) this means reviewing site performance and search trends to finalize strategies. In recent years, search engines like Google have made algorithmic and technology changes that place greater weight on site speed and content depth. These trends are expected to intensify into 2017 as [...]

The winter holidays are here! For many industries, this means crunch time as marketing budgets fuel massive digital advertising campaigns to take advantage of surging search traffic. In fact, one study by Group 8A found that digital advertisement impressions can jump as much as 50%.[1] With sales opportunities hitting their yearly highs, businesses should focus [...]

When digital marketers talk about technical SEO, the conversation tends to go silent as they course through a checklist of jargon and key terms. Technical SEO is part of the bigger digital marketing picture that isn’t discussed enough and is often left out of SEO strategies. It has a direct impact to your site’s organic [...]

Optimizing your digital ads to show in relevant search queries should be the main goal of every PPC strategy. One of the most direct ways to optimize your digital ads is through geotargeting specific locations that have proven strong results. Where other PPC strategies work to evaluate campaigns for potential leads, geotargeting takes your optimization [...]