Why Link Building Link building is creating incoming links to a web site.  People use it both for increased direct click through traffic and for better search engine optimization (SEO). Anyone with a web site wants more traffic, and there are many ways they obtain more traffic.  But two key traffic builders are: Higher placement [...]

Google AdWords One of Google's strongest advertising and partnership programs is Google Adwords.  With it, people advertise their sites on Google and on Google adword network sites, and they choose the keywords connected to their ads. How it Works Google Adwords is simple. Advertisers select key words, and Google even helps them choose the right [...]

How You Can Earn Money With Google Adsense Google Adsense is a Google advertising system that feeds ads to host content providers throughout the Google Adsense network.  With Adsense, Publishers earn revenue for the traffic and content already on their site. How it Works  Adsense delivers ads through a number of existing content channels: Regular [...]

Participate and Reward on Social Media By definition, Social Media Optimization is “social”. It's interacting with the community online just as you interact with your offline family, friends, co-workers and employees. This networking has proven successful again and again to not only get your message in front of your audience, but to keep it there. [...]

Develop Your SMO Strategy As you've done with your business plan, so should you do with your SMO strategy. Define your objective and your goals for reaching it. Choose the SMO tactics that will have the most impact for your desired outcome and make those part of your company's best practices. What are your objectives? [...]

Become an Authority in the Industry Though you may not see immediate returns, going generously “above and beyond” by adding value to users will pay off ultimately. Social Media is about conversation and engaging your users. It's about being real and authentic. It's well known in “meatspace”, or face-to-face interactions, that people do business with [...]

Ways to Share Good Content While Search Engine Optimization is limited to your website geographically, Social Media Optimization is portable. What this means is you can spread your content over numerous locations to get valuable links back to your site to increase your search engine ranking and visibility. Often a single submission of content can [...]

Reward Inbound Links The popularity or success of a website or blog is frequently judged based on the number of other sites that have linked to it along with the value of those links on high-traffic sites. Increasing the number and value of links is crucial to improving search engine ranking and search results. With [...]

Advantages to Social Bookmarking Social bookmarking has several advantages over automated search engine “spiders”. The tag based system is done by people who understand the content unlike algorithmic software attempting to parse the meaning. It also allows users to find web pages not yet noticed by web spiders allowing for faster indexing by search engines. [...]

Improving Site Architecture with Tagging There have been marvelous developments on the web to enhance search capability beyond the limitations of major search engines.  Social media tagging and bookmarking have introduced the human element, providing a richness and depth that mechanical “spiders” cannot equal. Tagging Tagging is a means of quickly finding and sharing content. [...]