Off-Site Optimization

Although Strongpages typically focuses on on-site work first and foremost, we also understand that off-site development is a key part of an effective organic search strategy. Our off-site optimization services include link building, content syndication, and a full range of social media solutions, making it easy for both users and search engines to locate and appreciate your website.

All of Strongpages’s off-site optimization projects follow industry best practices. We carefully select links, content syndication choices, and social media platforms based on your unique company needs and industry characteristics.

Links do still matter. A Google Webmaster’s video from February 2014 highlights the importance of backlinks: “It turns out backlinks, even though there’s some noise and certainly a lot of spam, for the most part are still a really, really big win in terms of quality for search results.” The video goes on to say: “Google interprets a link from page A to page B as a vote by page A for page B. Votes cast by pages that are themselves ‘important’ weigh more heavily and help to make other pages ‘important.'”

The value of quality backlinks is explicitly noted in the video, but Google and other search engines are becoming much more sophisticated about detecting websites that try to “cheat” by mass linking building via comments on blog websites and so forth, so it’s a good idea to stay away from anything spammy. Cultivate relationships with authority sites in your sector and over time you will earn quality backlinks based on the strength of your content.

Social media integration should be designed to drive traffic and expand your company’s reach. Moreover, carefully planned content syndication will allow your well-crafted and engaging content to reach peak performance—so you can get the most value out of your branding and messages.

Optimizing for organic search is one of the best long-term investments you can make in your website and your business. Contact us to discuss your specific needs or to select a full organic search package. We’re more than happy to talk you through your choices and answer any questions you might have.