Each year, major search engines likes Google, Bing, and Yahoo! make changes to their algorithms that can impact the way companies approach Search Engine Optimization (SEO). Yet, the quality of a site’s content has always been the consistent factor that retains its value and greatly impacts the ability to meet digital marketing goals. To fully [...]

Pay-per-click (PPC) advertising has become a digital marketing standard as it allows businesses to directly target their audiences. However, the success of a PPC advertising campaign relies on the ads ability to capture a potential customer’s attention 130-characters or less. This makes the first impression and the ad copy crucial to earning conversions. To help [...]

When it comes to social media, Facebook is an ideal social network to engage and boost site your site traffic. Facebook is one of the largest social networks with an estimated 1.65 billion monthly active users.[1] The social network has also seen a steady growth rate of 3.77% with little sign of slowing down. In [...]

When some marketers think of content strategy, the first objectives that come to mind are boosting placement in search rankings. While this is a core objective of your site’s content, it also plays the major role communicating information to visitors for conversion. If you are just joining us, feel free to check out the first [...]

An effective content strategy works to connect site visitors to resources that will lead them through your sales cycle. In the first blog of our three-part series about Content Strategy for Your Sales Funnel, we looked at what the three main stages of that sales cycle and a brief introduction on how it’s affected by [...]

This blog will be a three-part series about leveraging content to strengthen your site’s sales funnel for more leads. In this first part, we will be looking at the role of content in 3 main stages of the sales funnel. The quality of your content can have a bigger impact on your sales funnel than [...]

When businesses discuss SEO and PPC strategies, they’re often times approached as independent processes. While they both have major differences, SEO focuses on organic traffic and PPC bids for advertisement position, their processes are actually opposite sides of the same coin. There are plenty of opportunities for SEO and PPC to complement each other. Both [...]

Plugging your organization’s marketing efforts into social media is a great way to build links back to your site. A recent study by Convince & Convert found that 22% of Americans use social networking sites several times per-day.1 With so many users active on social media, there are numerous opportunities to engage with followers. Some organizations [...]

In advertising, a company’s brand is one of their most important assets because it helps define who they are and what they can do their customers. This also true in pay-per-click (PPC) advertising as companies and websites compete for search ranking and relevance. Leveraging your company’s brand is a fundamental PPC strategy that can help [...]