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If there’s one constant in search engine optimization (SEO) and pay-per-click (PPC), it’s that the rules are always changing. Search engines are grow smarter and consumer trends continue to evolve. To stay ahead of the competition, digital marketers rely on numerous blogs and industry influencers for the latest news and methodologies. Here are some of [...]
2015 Digital Budget Planning When you're planning your marketing budget allocation for the new year, there are many ways you could split up your ad spend. You could: Invest the entire amount in a website content development program to improve your organic search results; Use the majority of your budget on PPC search campaigns on Google AdWords [...]
The Importance of AdWords SiteLinks Extensions SiteLinks are a very useful component of your ad campaigns which can be found and edited under the 'Ad Extensions' tab. Make sure to change your view to SiteLinks Extensions to be able to add and edit them. On Google AdWords, advertising space is extremely limited, making it important [...]
How Google Plans to Increase Keyword Encryption Here's the Latest on Google's Keyword Encryption Policy For the past several years, Google has increasingly chosen not to report the keyword used by a searcher to the website the searcher ends up visiting. Google's reasons for this are ostensibly security-related (they want to protect the privacy of their [...]