Digital Budget Planning | Strongpages Digital Marketing

Report from Dallas Digital Summit 2014

Dallas Digital Summit 2014 I had a great time presenting my talk on ROI for Digital Marketing at the Dallas Digital Summit this past week! To commemorate, I thought I'd provide a quick report for the Strongpages blog to document our trip. Report from DDS 2014 Adrienne and I drove up to Dallas early on [...]

2015 Digital Budget Planning

2015 Digital Budget Planning When you're planning your marketing budget allocation for the new year, there are many ways you could split up your ad spend. You could: Invest the entire amount in a website content development program to improve your organic search results; Use the majority of your budget on PPC search campaigns on Google AdWords [...]