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If there’s one constant in search engine optimization (SEO) and pay-per-click (PPC), it’s that the rules are always changing. Search engines are grow smarter and consumer trends continue to evolve. To stay ahead of the competition, digital marketers rely on numerous blogs and industry influencers for the latest news and methodologies. Here are some of [...]
Creating Automatic Reports in Google Analytics Preparing periodic reports for your clients is very important for justifying your activity. However, this can be time consuming and sometimes occur at inconvenient times that conflict with other scheduled activities. One way to improve efficiency and save some time each week is to take advantage of a free feature in Google [...]
Dallas Digital Summit 2014 I had a great time presenting my talk on ROI for Digital Marketing at the Dallas Digital Summit this past week! To commemorate, I thought I'd provide a quick report for the Strongpages blog to document our trip. Report from DDS 2014 Adrienne and I drove up to Dallas early on [...]
2015 Digital Budget Planning When you're planning your marketing budget allocation for the new year, there are many ways you could split up your ad spend. You could: Invest the entire amount in a website content development program to improve your organic search results; Use the majority of your budget on PPC search campaigns on Google AdWords [...]
How We Can Help! Strongpages can put years of experience to work defining and understanding your company goals and providing steps to reach those as quickly and efficiently as possible. Strategic Thinking The best plans have strategy behind them. No analysis paralysis, just enough to be sure the tactics are on track. [...]
The Importance of AdWords SiteLinks Extensions SiteLinks are a very useful component of your ad campaigns which can be found and edited under the 'Ad Extensions' tab. Make sure to change your view to SiteLinks Extensions to be able to add and edit them. On Google AdWords, advertising space is extremely limited, making it important [...]
How Google Plans to Increase Keyword Encryption Here's the Latest on Google's Keyword Encryption Policy For the past several years, Google has increasingly chosen not to report the keyword used by a searcher to the website the searcher ends up visiting. Google's reasons for this are ostensibly security-related (they want to protect the privacy of their [...]
Free XML Generator SEO Tool What is a sitemap? A sitemap is a method of website organization that identifies the URLs and data under each section that was mostly geared toward website users. The XML sitemap format was designed by Google to allow search engines to find data faster and more efficiently due to the increasing [...]
Google Merges Trends And Insights For Search This week, Google decided to merge "Google Trends" with "Google Insights for Search", thus combining the functionality of its tool for checking trending topics with its tool for comparing search terms over time. They are both now housed under a single Google Trends product. Along with the merger, [...]
Google Adds to Its Real Time Search Results with Facebook Fan Page Updates As part of Google's effort to increase its position in real time search engine results, Google will now start indexing and displaying Facebook fan page updates. This should increase traffic for both companies. For instance, Twitter has had a 9 percent increase [...]