For most B2B professionals, developing a successful PPC strategy can feel like a game of inches. With narrow markets and high CPC on average, B2B professionals will need to leverage every opportunity they have to gain conversions. Effective PPC strategies take into consideration a wide range of factors that influence the purchasing decisions of an [...]

We hear the phrase repeated all the time – content is king. But why is content marketing so important? And, what makes it different from traditional marketing efforts? When beginning your exploration of content marketing, it's important first to understand how it works in relation to the customer cycle. Traditional advertising seeks to capture prospective [...]

Maintaining a blog continues to be one of the most effective SEO methods for generating online leads, especially for B2B companies. Blogging allows a business to discuss its products and services, interact with an audience, and establish itself as an industry forerunner. While the benefits of maintaining a blog are well documented, creating quality content [...]

The need to create and deliver valuable, relevant content to your audience should never be underestimated. In fact, your brand image depends on it! When faced with the challenges and opportunities posed by digital content marketing, it's easy to overlook the strategic aspects – but in order to market effectively, you need to approach content [...]

Twitter is officially nearing its tenth birthday this March, joining Facebook and LinkedIn as decade old platforms that have changed the way organizations leverage their brands. Social media allows organizations to directly interact with followers using a unique voice and personality that differentiates them from competition. For organizations in highly competitive markets, managing their brand [...]

In its simplest form, remarketing allows you to follow-up with potential customers who have visited your website by placing advertisements on other websites as they browse the internet. Following the advertising theory of effective frequency, the more often visitors are exposed to your advertisement the greater your chances of converting them into customers. For most [...]

Having a positive brand is a process that must consistently go through refinement. Rarely is marketing ever done in a vacuum. Even well established brands need to go evaluate the attributes of their product or service that make their customers pick them over the competition. Evaluating your brand’s equity will give your company insight on [...]

The digital frontier is growing increasingly competitive each-year as more companies take advantage of PPC platforms. With SEO, email marketing, and social media marketing well into maturity, they are all work most effectively when paired with PPC. PPC provides companies with the value of goal tracking. These goals can be customized to any marketing strategy, [...]

From a SEO standpoint, creating new and consistent blog articles is imperative to your placement in the search rankings. Search engines like Google, Bing and Yahoo! are consistently refining their algorithms to push active websites. However, it’s not enough to simply push out content. The blog articles must be relevant to your audience if you [...]