How Google Analytics Works Google Analytics measures the most important web site elements.  Webmasters (businesses) improve their web presence with these tools, and generate more revenues.  Google Analytics tracks and displays three key web site areas: How people find the site. How people navigate, or interact with, the site. How people accept offers – buy goods, [...]

Using Yahoo's (Bing) Search Marketing Platform Yahoo Search Marketing is Yahoo's branded marketing system on Yahoo and partner site search results.  Yahoo has added a lot of extras to the old search listing advertisement.  Targeting Customers  Yahoo Search Marketing boasts many features: Reach - advertisers reach people through 2.7 billion monthly Yahoo searches.  With that [...]

How Does Google Site Authentication Function? Site authentication is someone proving they control a site to web services like Google Webmaster Tools and Yahoo Site Explorer.  These services provide information, but once someone authenticates their site they see far more information and have control over search engines' interaction with their sites.  Both Google Webmaster Tools [...]

Benefits to Yahoo Site Explorer Yahoo site explorer exposes detailed information, about web pages and the entire web, from the Yahoo database.  Webmasters take action based on this information - they improve site performance on Yahoo searches. How it Works Anyone with a Yahoo account has access to Yahoo Site Explorer, and to information on [...]

Microsoft sells ads on search results.  And like other search engines, Mircrosoft continually develops and improves its advertising offerings and tools.  Microsoft Adcenter is Microsoft's complete search network advertising system.  It includes a unique pricing approach and a search engine optimization tool for excel - it helps advertisers find the best search terms for their [...]

Why Link Building Link building is creating incoming links to a web site.  People use it both for increased direct click through traffic and for better search engine optimization (SEO). Anyone with a web site wants more traffic, and there are many ways they obtain more traffic.  But two key traffic builders are: Higher placement [...]

Google AdWords One of Google's strongest advertising and partnership programs is Google Adwords.  With it, people advertise their sites on Google and on Google adword network sites, and they choose the keywords connected to their ads. How it Works Google Adwords is simple. Advertisers select key words, and Google even helps them choose the right [...]

How You Can Earn Money With Google Adsense Google Adsense is a Google advertising system that feeds ads to host content providers throughout the Google Adsense network.  With Adsense, Publishers earn revenue for the traffic and content already on their site. How it Works  Adsense delivers ads through a number of existing content channels: Regular [...]

Participate and Reward on Social Media By definition, Social Media Optimization is “social”. It's interacting with the community online just as you interact with your offline family, friends, co-workers and employees. This networking has proven successful again and again to not only get your message in front of your audience, but to keep it there. [...]

Develop Your SMO Strategy As you've done with your business plan, so should you do with your SMO strategy. Define your objective and your goals for reaching it. Choose the SMO tactics that will have the most impact for your desired outcome and make those part of your company's best practices. What are your objectives? [...]