How to Use the Free Keyword List Builder The free Keyword List Generator from SEO Book generates keyword phrases  based on permutations of entered keywords. Most search engine queries use the same words, but often in a different order. There can be an advantage in having an exact phrase match since some variations of the [...]

Features to Using the Keyword Cleaner & Stripper The Keyword List Cleaner & Number Stripper is a free tool from SEO Book that you can download and embed in your website that allows you to enter keywords generated from most any source, sort it in order of the most valuable terms, and clean it up. [...]

About the ROI Calculator for CPC The ROI Calculator for Google from SEO Book helps you estimate how much you can pay for your CPC ads profitably. Simply enter your total monthly clicks, estimated CPC, conversion rate percentage, and average profit per conversion. The tool will instantly display your total monthly cost, number of conversions, [...]

How to Check How Many Pages are Indexed The more content pages you have on your website that are indexed by the search engines, the more opportunities you have to be noticed. Each of those indexed pages has a chance to be ranked. A site with thousands of indexed pages are relevant for far many [...]

A Little About Backlinks The number and quality of backlinks to your site is important to your site ranking because those backlinks are indicative of your site's relevance and popularity. Link quality has become more important than quality since so many have used splattering backlinks in non-relevant ways just to spam the search engine spiders. [...]

Importance of Quality in Backlinks Backlinks, or inbound links, play a significant role in how the search engines rank your site. Though the number of backlinks is important, more importantly is the quality of those links. The search engines rank the links on relevance, i.e. sites linking to yours that have similar content, and the [...]

How Does the Website Spider Tool Work? Your page ranking is determined by what the search engine spiders, or robots, are seeing when they crawl your pages to index them. It is therefore important to know how they are seeing your pages. It can be very different than how humans see it. For example, spiders [...]

Competition Tool and Benefits Keyword research and using just the right keywords for your ad campaigns no longer has to involve time-consuming guesswork or a shotgun approach that has grown increasingly expensive. You need to find the under-utilized niche markets and areas where competition is weak. Add to that needing to find just the right [...]

What's in the Apex Pacfic SEO Suite? The SEO Suite from Apex Pacific is an all-in-one software package containing over 25 tools to help optimize websites for higher search engine ranking. There are three versions available from $129.95 to $379.95 to serve the basic needs of small businesses or web marketers with 5 or fewer [...]

Steps to Using the Ad Comparing Tool Split testing PPC ads is very useful to determine how different ads, layouts, headlines, etc. are performing to maximize conversions. The greatest limitation is that you are only able to test one variable at a time, requiring many attempts to find the right combination of factors for a [...]