Many content writers will say their best ideas come when they’re in the shower. But, unless you have a waterproof notepad or keyboard, what good will it do you then? Generating thought provoking ideas that will bring your site traffic doesn’t have to strike like lightning. With effective brainstorming, you can help good ideas grow [...]

In this third and last part of our “Intro to Schema” blog series, we’ll discuss the marketable features of using Schema – snippets. Schema is supported by most major search engines and rewards pages with the potential to rank higher in search rankings by giving webmasters more opportunities to contextualize their pages. More context on [...]

Every organization should aim for the top spot of their search listings. The first and second positions get the largest pieces of the click pie. On high-converting keywords the difference in being 1st, 2nd and 3rd is great. So, how do we help our pages get to the top of the search listings? We can [...]

The endgame of all SEO strategies is to get more (quality) traffic to your site. Search engines like Google crawl the pages of your site and run them through a scoring system to help its algorithm understand a lot of things – page accessibility, user experience, and content. Search algorithms have come a long way [...]

When it comes to PPC advertising, many marketers forget to include Bing Ads in the conversation. It may be because Google AdWords has a far greater audience size and that warrants more attention by advertisers. Instead, advertisers should take a closer look at what Bing Ads has to offer because there is a high potential [...]

In the digital marketing sphere, winning a high search engine rank placement on major keywords is foundational to a site’s success. Effective digital marketing strategies revolve around this goal. This makes knowing the ins and outs of the most popular search engines essential to formulating effective strategies. When we think of search engines, chances are [...]

The race to the top of Google’s search listings was once a straight road. The page that ranked highest for a given search query took the 1st position, followed by the page ranked 2nd, 3rd and so on. However, Google has gradually added more forks in the road with featured snippets – snippet blocks that [...]

In our previous blog, we discussed how to differentiate your advertisement from your indirect competitors. These are competitors whose ads are bidding in the same space as yours, but their offering is irrelevant to your desired target audience. This can happen when the keywords you’re bidding on are broad and capture a wide breadth of [...]

If you’ve ever been in an auction, then you’re probably familiar with the quiet tension in the room when the auctioneer names the bid and the paddles start flying. Chances are you don’t know who the other bidders are or what their intentions are. You could be bidding against an avid collector, an investor who [...]

I recently spoke with a colleague about their SEO strategy for the upcoming year and a lot of their ideas were tried-and-true. We talked about things to look for when auditing keywords, how to find inspiration for blog topics, and interviewing experts' white paper claims. As we wrapped up our meeting, I was struck with [...]