What's in the Apex Pacfic SEO Suite? The SEO Suite from Apex Pacific is an all-in-one software package containing over 25 tools to help optimize websites for higher search engine ranking. There are three versions available from $129.95 to $379.95 to serve the basic needs of small businesses or web marketers with 5 or fewer [...]

Steps to Using the Ad Comparing Tool Split testing PPC ads is very useful to determine how different ads, layouts, headlines, etc. are performing to maximize conversions. The greatest limitation is that you are only able to test one variable at a time, requiring many attempts to find the right combination of factors for a [...]

Benefits of this Adwords Editor Alternative KeywordMax by Digital River is a PPC marketing management service. It supports all major search engines, including Google, Yahoo Search Marketing, MSN/Bing and Miva. It is designed to manage all PPC campaigns and accounts from a single interface to optimize performance and return on investment. KeywordMax offers a collection [...]

Optimizing Ads with Google Conversion Optimizer The Google Conversion Optimizer is available for free for those with Adwords accounts who have managed a campaign with at least 30 conversions during the last 30 days. It is designed to increase conversions while decreasing costs and save time over managing bids manually. The Conversion Optimizer analyzes conversion [...]

What is BidRank? BidRank is pay-per-click (PPC) management software that works with all of the top search engines from a single interface. BidRank Plus works with Google AdWords, MIVA, Enhance Interactive, Looksmart, Kanoodle, BrainFox, SearchFeed, 411web, Xuppa, Turbo10, Mirago, Mamma, 7Search and QuePasa. The BidRank for Yahoo Search Marketing is specifically designed to work with [...]

About the Dynamic Submission Tool With the continuously increasing number of search engines on the internet, it's difficult to keep track and make sure your websites are indexed by all of them. The Dynamic Submission software from Apex Pacific has been created to submit your URLs to the hundreds of search engines automatically. By entering [...]

How Does Lyris' PPC Tool Differ? Pay-per-click (PPC) management is among the most complex and time-consuming forms of online marketing. From keyword searches to bid determinations and ROI, keeping track of campaigns in order to identify and duplicate the successes, is an often daunting process. The PPC Management tools from Lyris are designed to streamline and simplify [...]

In Depth Analysis of Competitor Traffic Sources Trellian Competitive Intelligence tools allow you to identify your competitor's primary traffic sources. You can see which sites are sending them traffic and the keywords they're using. The company offers the following tools: Link Intelligence – identifies the links that generate the most traffic to your competitor so [...]

What is Google Adwords Editor? Google Adwords Editor is a free tool for Windows or Mac that helps you manage adwords campaigns and allows you to download and edit your ads offline. You can edit your ads, ad groups, keywords, and placements to upload when you're ready. You can download your account to make bulk [...]

How to Find the Return on Ad Spend? The free Return on Ad Spend Calculator from SEO Book can help you determine how much you can spend on CPM (cost per thousand impressions) advertising profitably. To see your ROI, or return on investment, enter your total monthly impressions, estimated average CPM, click-through rate, conversion rate, [...]