The Two Facets to Google's Book Search Program Google Book Search is a service that allows a user to search for books that Google has scanned and stored in its database. First introduced in October 2004, it was formerly known as Google Print. When users choose a keyword, the results from Google Book Search are [...]

The Transition of Google Mobile Innovations Google Mobile allows a user to access a number of services Google offers from a mobile device. Depending on the phone, many of the services accessible from a computer can be used, such as Search, Gmail, Maps and others. Instant access to Search is provided so the user doesn't [...]

What is Included in Google Pack? Google Pack is a package of software from Google available for Windows XP and Vista. It offers users the ability to install and maintain a selection of application programs that can be chosen by the user. If a product is already installed, the included Google Updater will determine if [...]

 Informational on Google Reader and its Features Google Reader is a news and blog aggregator that can read RSS and Atom feeds online or offline that was launched by Google on October 2005. Users may subscribe to feeds by entering in the URL of the Atom or RSS feed, or by utilizing Google Reader's search function. [...]

Features with Google Sites Google Sites is a webpage creation service launched in February 2008, replacing Google's Page Creator. Is is a free service that does not require a domain. It allows for collaborative website creation making it useful for team projects, community groups, clubs, families or any other group to share information. There is [...]

Google Talk's Features and Advantages Google Talk is a free instant messaging and VoIP (voice over internet protocol) application, released in beta, or testing, version in August 2005. It's Google's enhanced IM service that adds not only VoIP, but notifications, file sharing and other features. It enables voice conversations with others online who have Google [...]

Yahoo Shopping Yahoo entered the comparison shopping engine market with Yahoo Shopping, a full featured comparison shopping site with extra functionality compared to Google Product Search.  In addition to the site, Yahoo markets the Yahoo Shopping API, a software protocol, to others who develop shopping sites and portals. Shop Yahoo Yahoo Shopping is different from [...]

White Hat Copywriting Information SEO Copyrighting is writing web site articles or content that should rank well in search engines. SEO Explained Search Engine Optimization began in the early 1990's with webmasters optimizing their sites for search engines.  The nearer the top (or number one position) sites appeared, the more traffic search engines sent them [...]

Conversion Tracking Both Yahoo and Google offer advertising throughout their search engines and partner networks.  But a good ad program needs good tracking, much deeper than just viewer numbers Neilson provided for television ads.  The most telling measure is Conversion Tracking - counting people who actually accept an offer (buy something.) Google Adwords and Yahoo [...]