One of the most powerful tools in your PPC arsenal is an audience list. Simply put, it’s a grouping of site visitors who’ve engaged with your pages for the purposes of ad targeting. It’s the first step to setting up a remarketing campaign and can be your most qualified traffic for conversion. Know Your Goal [...]

As of last year, the writing was on the wall in the debate between HTTP and HTTPS, since Google called HTTPS protocol the “future of the web” at the Chrome Dev Summit.[1] The summit offered a 28-minute presentation on the necessity of HTTPS and Google’s plans to encourage sites to adopt the protocol. Like the [...]

If you were to ask a group of marketers the value of links to your site, there’d be a roar of praise on how qualified visitors are more likely to convert. Yet, when you ask the same group about the value of external links, praise turns to debate and a laundry list of concerns starts [...]

An effective strategy brings all the puzzle pieces together and helps the rest of the organization visualize the results you want to achieve. This is especially true in digital marketing where projects live and die on the flexibility of the team and the efficient use of channels. To help you achieve the digital marketing results [...]

The name of the game is visibility and, whether you’re a small business or a massive enterprise, everyone is competing for the same top spot on search networks. The higher the search results your web pages show, the more likely they are to receive clicks and traffic. There is a multitude of strategies in how [...]

In the digital age, customers are more likely to travel through multiple sources of information before concluding their purchase. From a product demo video on YouTube to review forums to asking their friends, consumers are more informed than ever before. This phenomenon has also led to the rise of user-generated content or any form of [...]

A professional search engine optimization (SEO) specialist takes the time to learn about the latest best practices and algorithmic developments. The challenge is in vastness of SEO coupled with the quick rate of changes year-over-year. It can be difficult to know where to look. To start your research on the straight and narrow, here are [...]

In recent years, news about mobile traffic’s growth has been making waves with major search algorithmic changes like mobilegeddon and hummingbird. These changes largely reflect new online behaviors where mobile is overtaking desktop as the preferred device for time spent online. According to comScore’s latest report mobile represents 65% of all digital media time, with [...]

There’s no greater feeling than another site linking to your content. These backlinks are the stitching that string together the vastness of webpages online. To the Search Engine Optimization (SEO) expert, they’re the bread and butter that will boost your site’s visibility and increase conversion. Other sites linking to your page is a testament to [...]

Landing the top search placement on your site’s keywords will greatly boost your brand visibility and lead generation. The challenge is in knowing how to leverage your site’s assets for search engines. This is where hiring a professional SEO specialist can bring your site leaps and bounds ahead of its current position. They offer an [...]